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Evolving a brand with consumer insights leading the way

 

User acquisition data revealed which themes interested our players most.  These themes such as customization, romance, danger, socialization, and iconic characters and locations, served as key frames around which we crafted the trailer narrative.

quidditch launch

romance trailer

your Hogwarts story

back to Hogwarts

hp_Featuring.jpg
 
UA scaled with premium CG content so we upgraded the iOS storefront

Transforming our key art from hand illustrated to premium CG increased D7 retention by 300%. Featuring art is a great way to get free organic impressions on the iOS storefront.

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